Intervangelist, a fellow blogger, has written a thought provoking article on why "SEO is dead". I'll not repeat anything here about the advantages of SEO in enhancing a site's accessibility, usability et al. If you have read the article you'll see that it adds something on the impact of social media on web design/web development. Now that's where the battle for people's attention is being fought. I concur with his views that its only a site that knows how to leverage its social media strategy that will out-compete even the best SEO'd website out there. Let me quote some paragraph to show you what I mean:

At this point, the Paper went on the defense, “Mr. Alex, If you want to have a site which performs well in search engines, then you need to stop worrying about search engines and start worrying about creating a really great website. Code your site properly, make it accessible, make it usable, make sure it has fantastic content, make sure you have great marketing that has other people talking about it. All of these things contribute to the factors which search engines use to rank your site. (From Intervangelist's blog)

Good bye!