Kenya Tweets released a report on the activity of Kenyans on Twitter around Oct-Nov 2010. It provided some very wonderful insights. For example, one of them was that Kenyans follow more than they are followed. Anyway, that is an analysis we will carry out another day. This article is closely linked to the aspect of following/subscribing. Have you noticed that whoever you follow on any microblogging site will end up following you in return? But there are some who even after follow them will never reciprocate or will take time doing so. It can be a little annoying to learn that the person continuously updates their profile without showing any interest in your "follow". Here is why some may never subscribe to your updates:

1. You are a business. (Can this be a reason?) Your profile image is your business logo. Microblogging is bent towards inter-personal relationships. Some microbloggers may not follow businesses since they are scared that you might flood their streams with company updates, promotional messages and the like.
2. You do not have profile image. The default avatars used on certain microblogging sites are not attractive in any way. So why do you still have one while your account is now 3 months old on the site? Upload your photo today. It sure does help in increasing your followers since they get to see the person behind that account.
3. The ring in your name. Can you follow a person whose username is "ma1k55"? Trust OSS developers to conjure up such usernames for their microblogging profiles?
4. Your interests do not match with theirs. Show me your updates and I will tell you what interests you. If your updates point to a person interested in say American soccer, do you expect a person working in an NGO in a 3rd World country to follow you back? :-(
5. You both update your profiles at different times. This one isn't really a strong reason as to why microblogger B may not follow you. However, it does have an influence for those who are following many people. If they cannot see an @reply in their stream from you then they might take time subscribing to you.
6. Your updates look spammy. No need of an explanation on this one.
7. Going, going, gone! You stopped posting some 2 months ago. So, what is the worth of subscribing to an inactive account?
8. They are grappling with a heavy stream. Sorry, they can't add another person into their network.

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