Microblogging sites offer suitable channels for gathering potential customers. In fact, many e-marketers regard them as tools. Pushing your services or products on microblogging sites can be quite rewarding since it is quite easy to build an audience on them. But remember this: how you go about doing your stuff can make or break your promotion strategy. You might consider it harmless posting links to your latest offers but one by one, your followers may be leaving you or even blocking your updates. So it is good to be careful, friend. The best strategy is to create a balance between sending promotional updates and adopting an easy-going, conversational style at other times.

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